A lifelong passion. I’ve done just about every kind of motorsports project journalism, PR, advertising. Currently I’m on the Board of Directors of the Motorsports Hall of Fame of America. This Mazda spot with Jeff Zwart connected with racers because it captured the blood, sweat and cheers in a way no one had previously. Originally intended for cable, Mazda liked it so much they ran it on Monday Night Football.

Recently I helped my friends at Pennzoil with the branded content project “Breaking Barriers" featuring their involvement with the world’s fastest production car.

Currently I’m in the process of restoring Mickey Thompson’s “Big Red” Baja 1000 pickup. Some pictures of Big Red in its heyday.